Instagram comment to DM.On autopilot.
Breakreach sends a DM to everyone who comments your keyword on an Instagram post or reel, through Instagram's official private replies, and can answer under their comment too. Included in every plan, from $29 a month.
Comment hasguide
Here's the Morning Light brew guide…
northbeam.coffee
Morning Light is here. Comment GUIDE for the brew recipe
maya.brewsGUIDE please
Just now · Reply
northbeam.coffeeSent! Check your DMs
Just now
northbeam.coffee
Instagram · Direct
northbeam.coffee replied to your comment
GUIDE please
Here's the Morning Light brew guide: https://northbeam.coffee/guide Tag us in your first cup!
Three choices, then it runs.Set up in a minute, on any post.
- 1Pick a post, or all of themA launch reel, a giveaway, or every post and reel of the account, including the ones you publish later.
- 2Choose the keywordsGUIDE, LINK, PRICE or an emoji. Case and accents don't matter. Leave it empty to answer every comment.
- 3Write the DMYour link, guide or code, up to 1,000 characters. Add a public reply such as “Sent, check your DMs” if you like.
See who got the DM.And why one didn't go out.
Each person, once
Someone who comments ten times gets one DM per automation, and the extra comments are marked as already sent.
A reply people see
Up to five public replies, one picked at random, posted under the comment once the DM is out.
Pause in one click
Turn an automation off when the giveaway ends. Comments that come in while it's off get nothing.
Reasons, not codes
When Instagram refuses a DM, the activity says why, such as a person who turned off messages.
What is comment to DM on Instagram?A keyword in the comments, a DM in return.
Comment to DM is the move you see under creators' reels: “comment GUIDE and I'll send it to you”. Everyone who comments the word gets a direct message with the link, the guide or the code, without the creator answering a single comment by hand.
It works because commenting costs nothing and the DM lands where people already read. A coffee brand hands out its brew guide on a launch reel, a fitness coach sends the week-one program to everyone who comments PLAN, a SaaS founder sends the waitlist link to “interested”. The comments also push the post: Instagram counts each one as engagement.
In Breakreach it sits next to the posts you schedule. You publish the reel from the calendar, open Comment to DM, pick that reel and turn it on.
Is comment to DM allowed on Instagram?Yes, through the official API.
Instagram has an endpoint for exactly this, the private reply: a business can answer a comment with a DM to the person who wrote it. Breakreach uses it, with the comment and messaging permissions Meta approved for Breakreach in September 2026. You connect with Instagram's own login and never give anyone your password.
Tools that log in as you or click through the app break Instagram's terms and put the account at risk. A private reply is also tied to a real comment, so every DM answers someone who asked for it.
- Official private repliesSent by Instagram's API, the way Meta documents it.
- Professional accountsBusiness or creator accounts, public, so Instagram shares their comments.
- Answered conversations stay in your inboxWhen someone replies to the DM, you carry on from Breakreach's inbox.
What are Instagram's limits?Meta's rules, and what Breakreach adds.
| Rule | Limit | What it means for you |
|---|---|---|
| Private replies per comment | 1 | Each comment gets one DM. Breakreach also sends each person one DM per automation. |
| Time to answer | 7 days | A comment older than a week can't get a private reply. New comments are answered in seconds. |
| Private replies per hour | 750 per account | Breakreach stops at 700 an hour and sends the rest the next hour. |
| Message | Text, up to 1,000 characters | Links work. {username} becomes the person's @handle. |
| Follow-up messages | Within 24 hours of their answer | Instagram opens the conversation once they write back. Reply from the inbox. |
| Accounts | Professional and public | Business or creator accounts connected with Instagram login. |
What should the DM say?What they asked for, in the first line.
The person typed a word because they want one thing. Put it in the first line, with the link, and keep the rest short: a DM that opens with “Hey! Thanks so much for your support…” hides the guide behind a scroll. Three that work:
- A coffee brand, on a launch reel“Here's the Morning Light brew guide: northbeam.coffee/guide. Tag us in your first cup!”
- A fitness coach, on a program reel“Week one of the 8-week plan, as promised: link. Reply DONE when you've finished day one.”
- A SaaS founder, on a demo video“Thanks {username}! Here's your early-access link, valid for 7 days: link.”
The public reply works best short and a little varied, so the comments don't fill with the same sentence. Write two or three versions and Breakreach picks one each time. Asking for a reply (“reply DONE”) has a bonus: once they answer, Instagram lets you write to them again for 24 hours.
Breakreach or ManyChat?It depends on how far the conversation goes.
ManyChat is a chatbot builder. For comment to DM it does more than Breakreach: buttons, multi-step flows, email capture, and the same on Messenger and WhatsApp. If a DM is the start of a sales funnel with several steps, ManyChat is the better tool. Its price grows with the number of contacts your automations collect.
Breakreach does one thing in that space: one DM and a public reply per keyword, the part most creators use. It comes inside the scheduler you already use to publish on 15 networks, with the calendar, the analytics and the inbox, at a flat price from $29 a month and no contact count. If you publish the reel from Breakreach, setting up its DM takes one more minute in the same place.
Can I set it up from ChatGPT, Claude or the API?The same automations, without the dashboard.
With Breakreach connected in ChatGPT or Claude, ask in plain words: “when people comment GUIDE on my last reel, send them northbeam.coffee/guide and reply ‘Sent!’ under their comment”. The assistant creates the automation and can tell you later who got the DM.
Developers get the same through /v1/comment-dm-rules in the REST API, four tools in the MCP server, and the comment_dm.sent webhook to push each new contact into a CRM or a newsletter. The calls and payloads are on the Comment to DM API page.
- REST API and webhooksCreate, edit and pause automations, read their activity, get an event for each DM.
MCP serverList, create, edit and delete automations from ChatGPT, Claude, Cursor or Codex.
Comment to DM, answered.
Limits, pricing and how it works with Instagram.
A comment to DM automation sends a direct message to everyone who comments a keyword on your post or reel. You ask people to comment GUIDE, LINK or PRICE, and each of them gets the link, the guide or the code in their DMs a few seconds later.
Yes, through Instagram's official API. Breakreach sends each DM as a private reply, the endpoint Meta built for answering a comment in private, with the permissions Meta approved for Breakreach in September 2026. You connect with Instagram's own login and never share your password.
Usually within seconds. Instagram tells Breakreach about each new comment through a webhook and the DM goes out right away. A very busy post is capped at 700 DMs an hour per account, under Instagram's own limit of 750, and the rest go out the next hour.
No. Anyone who comments the keyword gets the DM. If they don't follow you, Instagram may show it in their message requests rather than their main inbox.
They get the DM once per automation. Their second comment shows in the activity as already sent, so nobody receives the same message twice.
Not yet. Each comment gets one text DM, with links. Instagram allows one private reply per comment, and once the person answers you can carry on the conversation from Breakreach's inbox within 24 hours.
Posts, reels and carousels, yes, including the ones you publish later when the automation covers every post. Story replies and comments during a live aren't covered.
Not yet. Comment to DM works with Instagram professional accounts (business or creator). Facebook Pages come next.
Comment to DM is included in every Breakreach plan, from $29 a month for 5 social accounts, with no limit on contacts or DMs beyond Instagram's own.
Yes. With Breakreach connected in ChatGPT or Claude, ask for it in plain words, for example: when people comment GUIDE on my last reel, send them the guide link. The same automations are available in the REST API and the MCP server.
Turn your next reel's comments into DMs.Set up in a minute.
Comment to DM is in every plan, from $29 a month.