MetricoolThe strongest free plan for one brand
- Best for
- One brand at $0, with analytics included
- Pricing
- Free (1 brand, 20 posts a month, no LinkedIn or X); Starter $25/month or $20 billed yearly for up to 5 brands ($45 or $36 for 10); Advanced from $67 or $53 billed yearly (15 brands); X add-on $10/month per account
- Networks
- 11: Instagram, Facebook, TikTok, YouTube, Threads, Bluesky, Pinterest, LinkedIn, Google Business Profile, Twitch, X (paid add-on)

If the budget is literally zero and you run one brand, start here. Metricool's Free plan connects one profile on each of 9 networks (Instagram, Facebook, TikTok, YouTube, Threads, Bluesky, Pinterest, Twitch and Google Business Profile) and adds 30 days of analytics, an AI assistant and its MCP connector, so Claude or ChatGPT can read your numbers. The limits are volume and coverage: 20 scheduled posts a month, and no LinkedIn or X until you pay.
The paid plans are cheap for brands on many networks because Metricool counts brands, not accounts. Starter at $20 a month billed yearly ($25 month to month) covers up to 5 brands, and each brand holds one profile per network, so Northbeam Coffee on eight networks costs the same as a fitness coach on two. X is the exception: it costs $10 a month per account on top of any plan since July 2026 (it was $5). API access, post approvals and team roles start at Advanced, $53 a month billed yearly for 15 brands.
Good for
- Free plan covers one brand on 9 networks with 30 days of analytics, an AI assistant and Metricool's MCP connector
- Priced per brand, not per account: Starter covers 5 brands, each with one profile per network, for $20 a month billed yearly
- Analytics sit at the core: unlimited history from Starter, up to 100 competitors, PDF and PPT reports
Watch out for
- Free plan stops at 20 scheduled posts a month and leaves out LinkedIn and X
- X costs $10 a month per account on any paid plan (since July 2026)
- API access, approvals and team roles start at Advanced ($67 a month, or $53 billed yearly)





