LinkedIn headline generator.Five headlines, on a real profile.

Where your LinkedIn headline shows up

The headline is the line under your name on your profile, and LinkedIn also shows it in search results. It follows you everywhere else too: next to your name on every post and comment you write, and in invitations and messages. In most of those places only the start of it shows, so the first words carry the most weight. See LinkedIn's help on headlines.

LinkedIn gives you 220 characters, according to its own Talent Blog. The generator keeps every headline under 200, so there's room to add a detail.

Four LinkedIn headline formulas

• Role | Who you help | How"Product designer | Helping B2B SaaS teams simplify onboarding | Research and prototyping"
• What you do, for whom, with what result"I help coffee shops cut waste with better roasting schedules"
• Role · Specialty · Proof"Head roaster · Direct-trade sourcing · 10 years in specialty coffee"
• Goal first"Open to head roaster roles in Lyon | Sourcing, quality control, barista training"

The generator's three styles map to these: Clear writes the first and third, Results the second (only with results you gave it: it never invents numbers), Creative takes a less expected angle.

LinkedIn headline examples by role

• Marketer"Content marketer for B2B SaaS | Turning product updates into posts people read"
• Software engineer"Backend engineer | Payments and APIs at scale | Go, Postgres, Kafka"
• Sales"Account executive helping retailers cut checkout time | Point-of-sale software"
• Founder"Founder of Northbeam Coffee | Specialty roaster in Lyon | Direct trade since 2016"
• Recruiter"Tech recruiter for Lyon startups | Engineering and product roles | Candidate-first"
• Consultant"Operations consultant for independent cafés | Menus, margins and staffing"
• Student"Marketing student at EM Lyon | Looking for a social media internship, spring 2027"
• Job seeker"Open to data analyst roles | SQL, Python, dashboards that get used"

Put the words people search for first

Recruiters and clients search LinkedIn by job title and skill. A headline that opens with the title they'd type, "Head roaster", "Product designer", "Data analyst", shows up in more searches than one that opens with a slogan. Put the searchable words first and the personality after the separator.

Headline mistakes to avoid

• Only the job title"Marketing manager at Acme" says what you are, not why anyone should click.
• Empty adjectives"Passionate", "results-driven", "innovative": everyone uses them, so they say nothing.
• Invented numbers"Grew revenue 300%" only works if it's true and you can explain it in an interview.
• Too many separatorsFour or five parts split by bars become a list nobody reads. Two or three is plenty.