LinkedIn post generator.Three posts, with the hook above the fold.

LinkedIn post formats, with examples

Pick the format before you write: it decides the first line. Here's how each one opens, written for a Lyon coffee roaster.

• Story"The roaster broke down an hour before our biggest order." The situation, what happened, what changed, the lesson in one line.
• Lesson"We roasted too dark for two years and called it our style." The mistake first, why it mattered, what to do instead.
• List"Four things I check before every roast." Three to five points, one per line, no emoji bullets.
• Opinion"Light roasts aren't a trend. They're what the beans taste like." The claim first, two or three reasons, an open question.
• Announcement"Morning Light, our new roast, is out tomorrow." The news first, why it matters to the reader, the date.
• Career update"Four years in, I'm Northbeam's head roaster." The news, what it means to you, thanks by role, what's next.
• Hiring"We're hiring our first head roaster in Lyon." The role and place, who it suits, what the job is, how to apply.

LinkedIn post templatesFill in the brackets.

• [What went wrong, in one line]. [What you thought at the time]. [What you found out]. [What you'd tell someone in the same spot]. [Question for the comments]?162 characters
• [Number] things I [do / check / ask] before [task]: [Point 1] [Point 2] [Point 3] [Which one people skip, and why it matters].128 characters
• After [time] at [company], I'm now [new role]. [What the role means to you]. [Thanks, by role: the team, a manager, a mentor]. [What comes next].148 characters
• We're hiring a [role] in [city]. [Who it suits, in one sentence]. [What the job involves]. [How to apply].109 characters

Write a hook that earns the "see more"

LinkedIn shows the first lines of a post in the feed, then folds the rest under "…see more". It doesn't publish where the cut falls, and it varies with the screen, so the preview above folds after three lines, about where the feed does. Everything that has to be read goes before it.

• Start with the most specific thingA number, a name, a result from your description: "Four years in" beats "Big news".
• Make a claim, not a questionA question as the first line is easy to scroll past. The generator never opens with one.
• Skip the warm-up"I'm excited to share" spends the only lines people see on nothing.
• Write three, keep oneEach post the generator writes opens differently. Compare the folded previews and keep the hook you'd click.

How long should a LinkedIn post be?

A post can have up to 3,000 characters (LinkedIn Help). LinkedIn gives no ideal length. The generator aims for 500 to 1,300: enough for a story or a list, short enough to read without scrolling twice. Guides that recommend "1,500 words" are describing something LinkedIn wouldn't publish.

Hashtags, mentions and links

• HashtagsLinkedIn's own advice is "no more than three", in a 2019 post about the feed (LinkedIn). It hasn't updated it since. The generator adds three at most, on the last line, or none.
• MentionsType @ and a name: the person gets an email and app notification (LinkedIn Help). Mention people who were part of the story, not to borrow their audience.
• LinksA LinkedIn product director has said links aren't penalized on purpose, as long as the post stands on its own without the click (his post). So say the useful part in the post, then add the link.
• DocumentsPDF, Word and PowerPoint files can be posted as documents, up to 100 MB and 300 pages (LinkedIn Help).

Bold text and formatting

LinkedIn's editor has no bold or italic. The "bold" you see in some posts is made of look-alike mathematical symbols, which the Unicode standard says aren't meant for ordinary text (Unicode TR25): screen readers stumble on them, and they aren't the letters people type when they search. Line breaks and short paragraphs do the same job, and they're what the generator uses. For the few words that deserve it, the LinkedIn text formatter adds bold or italic to a selection and shows the post in the feed.

What not to do

• Engagement bait"Comment YES", reaction polls and chain posts: LinkedIn may remove or limit content designed to artificially raise engagement (LinkedIn Help).
• Numbers you don't haveA post with a made-up result reads fine until someone asks. The generator only uses the facts in your description.
• The same post everywhereLinkedIn rewards a different register from X or Instagram. The AI social media post generator writes one version per network.

Schedule your LinkedIn posts

LinkedIn lets you schedule a post from 10 minutes to 3 months ahead, from the post editor (LinkedIn Help). Breakreach does it for a whole calendar, with the same post adapted for other networks, and from ChatGPT or Claude: ask for the post in the chat and it's scheduled. For your profile itself, the LinkedIn headline generator writes the line under your name.