Breakreach
LoginRegister
Guide · Instagram & Messenger

Instagram auto reply message examples.20 to copy, each ready to send.

A good auto reply says who answered, gives the one thing they asked for, and says when a person will follow up. Here are 20 for Instagram and Messenger: welcome and away messages, FAQ answers, link replies, story-mention thank-yous and questions that hand off to your team. Pick one to see it in the DM, then send it from Breakreach's app or its API.

Updated October 8, 2026 · Checked against Meta: Instagram Messaging API (Instagram Login), Meta: Instagram quick replies, Meta: Instagram button template and 3 more sources

Instagram welcome message examplesFor the first DM anyone sends you.

A welcome reply goes out once per person, the first time they write. It says who answered, gives the one thing most people want, and says when a person will follow up. Trigger: any DM, with “Once per person”.

  • A café or shop

    172/640 characters

    Hi first name, thanks for writing to Northbeam! A person from our team reads every DM and answers within a few hours. Our shop, shipping and opening hours are all here 👇

    Button: Shop and shipping

    northbeam.coffeeInstagram · Direct

    Hi! Do you ship to Belgium?

    Hi Maya, thanks for writing to Northbeam! A person from our team reads every DM and answers within a few hours. Our shop, shipping and opening hours are all here 👇

    Shop and shipping

    In the app

    Automations, then the Welcome every DM card. Paste the text, check the preview, turn it on.

    With the API

    POST /v1/dm-automations
    {  "accountId": "6701a2f4c9e84b0012a3b4c5",  "name": "A café or shop",  "trigger": {    "type": "any_message"  },  "steps": [    {      "type": "message",      "text": "Hi {first_name}, thanks for writing to Northbeam! A person from our team reads every DM and answers within a few hours. Our shop, shipping and opening hours are all here 👇",      "button": {        "title": "Shop and shipping",        "url": "https://northbeam.coffee/shop"      }    }  ]}

  • A coach or creator

    163/1000 bytes

    Thanks for the message first name! I answer DMs myself, usually in the evening. If you're here for the program, reply PLAN and I'll send you week one right away.

  • A software company

    165/640 characters

    Hi first name! Thanks for reaching out. This is an automatic reply: someone from the team will answer here today. Most questions are answered in our help center 👇

    Button: Help center

  • A Facebook Page, on Messenger

    150/1000 bytes

    Hi first name, thanks for messaging Northbeam Coffee! We're open every day from 8 AM to 6 PM. A person will answer the rest of your message shortly.

Away message examplesFor nights, weekends and holidays.

An away message sets expectations, then gets out of the way: when you're back, and where to look meanwhile. Breakreach sends it at any hour, so turn it on for the weekend and off on Monday (or ask ChatGPT to). Meta Business Suite's own away message can follow a schedule; see the Messenger guide.

  • Weekend

    151/1000 bytes

    Thanks for your message first name! The team is off for the weekend and back Monday at 9 AM. Orders placed online before Sunday night ship on Monday.

  • Holiday closure

    147/1000 bytes

    Hi first name! We're closed until January 3 for the holidays. Your message is saved and we'll answer as soon as we're back. Happy holidays ☕️

  • After hours, on Messenger

    137/1000 bytes

    Hi first name, we're closed right now. We open again at 8 AM and we'll answer your message then. Our hours and address are on our Page.

FAQ auto-reply examplesOne keyword, one answer.

The questions you answer ten times a week. Each one is a keyword automation: a DM containing PRICE, HOURS or SHIPPING gets its answer. Mention the keywords somewhere people see them, like a story highlight or the end of a caption.

  • Prices

    115/640 characters

    Hi first name! Our blends start at €12 for 250 g, and shipping is free from 2 bags. Every price is on the shop 👇

    Button: See prices

  • Opening hours

    95/1000 bytes

    We're open every day from 8 AM to 6 PM at 14 rue des Remparts, Lyon. See you soon first name!

  • Shipping

    147/1000 bytes

    We ship Monday to Friday. France takes 2 days, the rest of Europe 3 to 5. You get a tracking link by email as soon as your bag leaves the roastery.

  • Bookings

    82/640 characters

    Great! Saturday cuppings start at 11 AM and seat 12 people. Pick your seat here 👇

    Button: Book a seat

Story mention thank-you messagesFor everyone who tags you.

Someone tagged you in their story: thank them while it's still up. A code or a small perk turns the mention into a reason to come back. Trigger: a story mention. Instagram passes mentions from public accounts, and from private accounts that follow you.

  • With a discount code

    78/1000 bytes

    Thanks for the mention @username! 🙌 Here's 10% off your next bag: THANKS10

  • Asking to repost

    93/1000 bytes

    Love this @username! Can we share your story on our account? Reply YES and we'll credit you.

  • A creator thanking a fan

    92/1000 bytes

    You made my day first name! Thanks for sharing. Tag me again when you finish week one 💪

Questions that hand off to your teamSort the DMs that need a person.

One question with buttons, then the people who need you land in the Inbox, flagged with a note. Trigger: a keyword in a DM, then choices and a handoff.

  • Wholesale or retail

    57/1000 bytes

    Happy to help first name! Is it for you or for a café?

    Just meFor a café

  • Coaching inquiry

    45/1000 bytes

    Thanks first name! Which one fits you best?

    Beginner1:1 coaching

  • Demo request

    60/1000 bytes

    Happy to show you around first name. How big is your team?

    Just me2 to 10More than 10

How do you set up an auto reply on Instagram?Pick the trigger, paste the message.

In the app

In Breakreach's DM automations, open Automations, then the card named under the preview (comment replies are Comment to DM): Welcome every DM for welcome and away messages, Send a link for FAQ and link replies, Thank story mentions, or Qualify, then hand off. Paste the text, set the keywords, check the live preview and turn it on. {username} becomes their @handle, {first_name} their first name.

With the API

Send the body shown under the preview to POST /v1/dm-automations with your API key. The account id comes from GET /v1/accounts. The DM automations API page has every field, and the pillar guide shows the whole setup step by step.

From ChatGPT or Claude

With Breakreach connected, paste the message and say when it should go out: “send this to everyone who DMs HOURS”. The assistant creates the same automation.

What makes an auto reply work?Short, specific, honest about being automatic.

  • The answer in the first lineThey asked one thing. The link, the price or the hours come first, the thank-you after.
  • A button instead of a raw linkA link button reads cleaner and Breakreach counts the taps. The text above it is limited to 640 characters, which is plenty.
  • Say it's automatic where the law asksMeta requires automated chats to disclose it when local law requires, as in California or Germany. “This is an automatic reply” in a welcome message covers it.
  • Promise a personSay when someone will answer, and keep that promise: a reply from your team stops the automation for that person.
  • Under Meta's limits1,000 bytes per message (emoji count as 4), 13 choices of 20 characters. The counter next to each example shows where it stands.
Breakreach

Every example here is one click away in Breakreach. Pick the template, paste the text, turn it on.

Try the templates

DM hasprice

5 steps
started

northbeam.coffee

Instagram · Direct

Hi! What's your wholesale price for 10 kg?

Here's our café price list, free shipping from 5 kg 👇

See the price list

1 hour later

They opened the price list

Want a free tasting kit for your café?

Yes pleaseNot now

Yes please

Handed off to your team, in the Inbox

Do these work on Facebook Messenger?Yes, with first names.

The same messages work in Messenger for a Facebook Page, where {username} becomes the person's first name. Breakreach's Messenger automations open to every Page once Meta approves one more permission (submitted October 8, 2026). Until then, Meta Business Suite's built-in instant reply and away message cover welcome and after-hours replies on a Page; the Messenger auto-reply guide shows where they are.

Sources

Read on October 8, 2026. Breakreach's own limits come from its code.

FAQ

Auto replies, answered.

Short answers, sourced above.

One that says who answered, gives the thing they asked for in the first line (a link, a price, the hours), and says when a person will follow up. For example: Thanks for writing to Northbeam! A person reads every DM and answers within a few hours. Our shop, shipping and hours are here.

Keep it to two or three sentences: thank them, give the most asked-for answer or link, and set an expectation for a human reply. Send it once per person, the first time they write.

Yes, through a tool on Meta's messaging API: an automation on any DM sends your reply within seconds, once per person or every time after a cooldown. It can only answer people who wrote first, within 24 hours.

1,000 bytes of text through Meta's API, or 640 characters when the message has a button. Emoji take 4 bytes each.

Yes. The same messages work for a Facebook Page in Messenger, with the person's first name in place of their handle.

Keep reading

How to automate Instagram DMsComments, keywords, stories, ref links.Auto DM from commentsComment to DM, in the app or the API.Instagram DM limitsWhat Meta documents, with links.DM automationsFlows with buttons, follow checks, handoffs.DM automations APIFlows, runs, webhooks, MCP tools.ManyChat alternativesPrices checked on each vendor's page.
Instagram
TikTok
LinkedIn
YouTube
X
Facebook
Threads

Put your socials on autopilot.Live in two minutes.

Get started

Plans from $29 a month. Cancel anytime.